Wavebreaker Productions

In today's crowded media landscape, it's harder than ever for businesses to cut through the noise and connect with their target audience. That's where podcast advertising shines—a powerful strategy to reach highly engaged listeners and deliver measurable results.

Video podcasting elevates this even further, providing B2B companies with an opportunity to integrate rich, dynamic video content into their marketing mix. By leveraging the growing demand for video-enhanced podcasts, businesses can amplify their message, build stronger connections with decision-makers, and stand out in a competitive marketplace.

64% of podcast listeners are highly engaged with podcast ads globally, and in Australia, 62% of podcast listeners take action after hearing an ad.

38% of marketers report that podcast advertising delivers the highest ROI globally, and in Australia, 71% of marketers believe podcast advertising is effective.

67% of podcast listeners rarely or never skip ads globally, and in Australia, 75% of podcast listeners say they don't mind listening to ads.

Podcasting is experiencing rapid growth globally, with millions of podcasts available worldwide, and in Australia, 68% of people aged 25-54 have listened to a podcast.

reach your audience through podcast advertising

Ready to tap into the power of podcast advertising?

reach your audience through podcast advertising

Ready to tap into the power of podcast advertising?

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